Sam Liang, Founder of, discusses superior voice recognition and his entrepreneurial journey

Sam Liang, Founder of Liang shares his journey to and how he started his startup.

September 20, 2020
Tech Leaders

Sam Liang, the CEO and Founder of the voice and speech recognition startup, met with to discuss some of the pressing topics on artificial intelligence applications and his passions as a successful entrepreneur. Sam has been an important figure in the world of tech for some years now, being a prominent team member of Google’s Map Location Service, working with Steve Jobs, and even having one of his previous projects acquired by the e-commerce giant, Alibaba.

His latest endeavor, is a startup which provides natural language processing (NLP) tools to the end user. It can detect who exactly is speaking during a conversion, and additionally allows users to search through previous conversations by using key words and phrases. It is an advanced voice and speech recognition tool designed for business meetings and data logging.

Watch the complete interview here:

Sam Liang, Founder of, discusses superior voice recognition and his entrepreneurial journey -

What sprouted Sam’s entrepreneurial spirit?

Sam was inspired to enter the startup world when he pursued his PhD at Stanford university. Sam was surrounded by people who were going on to change the face of the tech sphere which helped him to recognize his own passions.

“I was immersed in that environment. You see that other people around you started to do things as big as Yahoo and Google, you started to think: Okay, why can’t I do it someday?”

Early days on the Google Location Service team

From then on, he actively chose to begin his endeavor in the startup industry. It wasn’t long before he found himself working with tech giants, such as the likes of Google and Apple. In fact, after hearing about Sam’s impressive work on Google’s Map Location Service, Steve Jobs approached Sam and the team for Apple’s own GPS project.

“Steve Jobs really wanted to have a map service. He actually came to us asking for help, we actually built the service for iPhone first. And he loved it so much, he personally demonstrated the blue dot feature on his iPhone when he was launching it in San Francisco”.

First Startup: Alohar Mobile — Acquired By Alibaba

Sam continued to focus on the remit of location services, eventually directing his energy to his own startup, Alohar Mobile. The app improved GPS capabilities by including advanced AI allowing it to make and predict rational decisions for the end user. In 2013 it was acquired by Alibaba. When recalling the experience, Sam expressed his emotions regarding the acquisition.

“The good thing is that you get a little bit safer. It was the support of a large company behind you, you definitely have a lot more security there… My heart is still an entrepreneur. So I want to try something even more audacious, even more ambitious”.
Sam Liang, Founder of, discusses superior voice recognition and his entrepreneurial journey
Photo credit: Alohar Mobile

Why start

Sam’s more ambitious project goes by the name of It is a voice and speech recognition service which is significantly enriched by AI. As Sam notes, this is not the same as what Siri or Alexa are doing. Both of those services are aimed at giving the end user some ease and control over their devices, whereas is focused on conferences, business meetings, and particularly the ability to catalogue large streams of communication.

At the heart of the startup is the simple fact that people do not have a satisfactory means of tracking their communication. Valuable data is lost on a daily basis. This is not just business-related information, but also personal and emotional information too.

Sam Liang, Founder of, discusses superior voice recognition and his entrepreneurial journey
“What if I can record my whole life, what will happen? Can I search for things I’ve heard in my college years, even in my high school years? What did my mom tell me when I was in high school? When you met your first girlfriend, what did she say? That will be interesting”.
“If you think about human history, how much information is encoded in the voice, but very minimal amount of voice is actually saved”.

The power of voice recognition

There are two essential elements of speech recognition (the ability to convert human speech into the written word), voice recognition (the ability to keep track of who exactly is speaking).

The voice recognition feature is deeply important to Sam, as it allows for greater retention of data:

Sam Liang, Founder of, discusses superior voice recognition and his entrepreneurial journey
“If you’re only looking at a sentence, if you don’t know who said it, you’re missing a lot of information. Because even if it’s the same sentence, if it’s spoken by Google’s CEO, it may have a different meaning than if spoken by Apple’s CEO”. is allowing the world to document its conversations in a way which has never been successfully done before. With the power of AI, Sam Liang and his team are providing the end user with the radical ability to keep track of their lives with minimal effort.

As for the next steps, Sam envisions the system to be able to extract the “action items” from business meetings or team stand-ups, producing meaningful meeting summaries for project managers.

Sam Liang’s project has the capability to significantly reinvent the realm of speech and voice recognition. The fact that can perform complex actions such as log and search through conversations means that information can be expressed and analyzed more than ever before. This is an interesting application for AI, as language is one of the most complex inventions in human history. To be able to teach the inner workings of it to a program is a mammoth task, but one which provides many benefits.

Sam Liang, Founder of, discusses superior voice recognition and his entrepreneurial journey Host Wenli Zhou and Sam Liang @ Entrepreneurship Talk

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